Rob Teller

I’m a product director, product marketing leader and creative director with 20+ years in PC hardware. At HYTE I ran the brand like a design studio: I conceived and designed every product, drafted the first CAD, wrote all the copy, directed the shoots, and led the 30-person team that engineered, launched and sold them. HYTE went from zero to $100M+ in five years, at 2.2x the closest competitor’s ASP.

Before HYTE, I created the NZXT H440, S340 and the first Kraken liquid coolers, drove $20M+ a year in desktop liquid cooling at Asetek, advised Alienware’s roadmap at Dell, and founded my own company, Potent. Today I run GPUPartner, an authorized OEM partner for AI infrastructure.

My work has been on Gamers Nexus and JayzTwoCents, presented at CES, Computex, Gamescom and PAX, and showcased by NVIDIA, Intel and AMD in their keynotes.