Copy & packaging
The words on the box
I wrote all of HYTE’s copy: the product names, launch campaigns, packaging, web and social.
THE Modern Aesthetic Case.
A New Angle on Design.
Expanding PC engagement beyond the build process.
Add a new dimension to your Y70 with touch.
The premium mechanical RGB keyboard for everyone.
Customize your typing experience with 93 remappable keys.
Technology Harnessing Innovative Chonk for Cooling.
HYTE THICCENS up its liquid cooling performance.
Specially designed to fit perfectly in Y70… down to the last millimeter.
The accessibility layer between the user and HYTE hardware.
Your PC should reflect you.
Modern Internal Expansion.
Apply generously to crispy silicon.
Smooth Digital Lighting.
A lifestyle-centered brand focused on enhancing play.
Names
Colorways
- Snow White
- Pitch Black
- Panda
- Strawberry Milk
- Taro Milk
- Blueberry Milk
- Matcha Milk
- Wild Cherry
- Black Cherry
- Astral Orange
Switches
At NZXT
- Whisper
- Khaos