Product
Y60
Designed for the angle everyone photographs it from.
Modern Aesthetic Case · March 2022 · $199.99 · Shipped
Title
Product Director
Responsibilities
- Design
- Engineering
- Product
- Copy
- Packaging
- Go-to-market
Achievements
- 200K
- units sold worldwide
- 91%
- TweakTown · Recommended
“The HYTE Y60 Premium is one of the best PC cases that I reviewed.” FunkyKit
01The brief
The insight
Owners shoot their builds like food photos, almost always from the same two-thirds angle. Design for that angle and creators come asking for samples.
The hard call
Vertical GPU only: trading buyers who wanted horizontal mounting for an iconic, one-choice product.
02What I did
What I made
- Rough CAD, refined with the design team
- The cut-corner ID
- The vertical-only GPU layout
- The vent design
- Molded grommets
- Cold-floor cooling
- Packaging design
- All the copy
What I led
- Direction and blue-sky ideation
- Design and engineering development
- QA, defined with production
- Marketing, go-to-market, sales and media partners
03In my words
Our customers photographed their PCs the way people photograph a great meal: to share it. A case is a 3D object, but almost every photo on Instagram and TikTok was taken from the same two-thirds angle, so I designed the Y60 to look its best from exactly that angle. I knew that if the case was hot on social, creators and media would ask us for samples on their own, because it would get them views. A PC case isn't a social product, but pride of ownership is, and I designed every part of the experience to amplify it. I made the Y60 to be THE Modern Aesthetic Case.
THE Modern Aesthetic Case.
Positioning, 2022
The hardest call was making it vertical-GPU only. We risked losing a lot of potential buyers, but plenty of cases already served horizontal graphics cards. I saw an underserved buyer who had money, less technical knowledge, and cared most about how things look. I wanted them to see it, want it, and have one choice, with no add-ons or special configurations to figure out. Being iconic mattered more than being flexible.
I drafted the rough CAD and refined it with my designers. I came up with the cut-corner ID, the vertical-only graphics layout, the vent design, the molded grommets and the cold-floor cooling, and I designed the packaging and wrote the copy. HYTE ran like a design studio: every department worked under me, each with one technical lead.
A New Angle on Design.
Launch, March 2022
04Achievements
- units sold worldwide
- 200K
- TweakTown: 91% with its award badge
-
TweakTownRecommended
“a solid ATX chassis that offers great build quality and aesthetics”
-
FunkyKitEditor’s Choice
“The HYTE Y60 Premium is one of the best PC cases that I reviewed.”
-
Wccftech
“an excellent option for those that enjoy showing off their builds”
-
ThinkComputersRecommended
“this case is going to be the center of attention on your desk”
-
Windows Central
“it's still an excellent chassis for showcasing your expensive GPU”
-
PC Gamer
“A great-looking PC case, that will show off your hard-earned hardware to its fullest.”
-
TechPowerUpHighly Recommended · Innovation
“In terms of design, the chassis is extremely beautiful.”
-
Overclock3DExceptional Aesthetics
“a great looking PC enclosure that’s visually striking”
-
LanOCRecommended
“Overall I think the Hyte Y60 is a great case”
05Film
06Reference
Product pageThe copy I wrote for hyte.com
Why We Made This
- A new build should feel new
- 3-Piece panoramic glass with 3-times more satisfying plastic wrap removal.
- We know how much you just spent on that GPU, so we threw in the riser cable.
- Cold floor cooling keeps thermals lower than a partly cloudy day with a light breeze and you without your jacket.
- Check out this crown molding right there.
Product Features
- Panoramic Views
- No corner pillar. The Y60 features a 3-piece panoramic tempered glass design for the ultimate photo and display potential. See your build the way it was meant to be seen from the left or right side of your desk with a simple turn.
- Exclusively Vertical GPU Mounted
- Why would you want to see your graphics card any other way?
- Included PCIE 4.0 Riser Cable
- A protective riser cable canopy integrates beautifully into the case, allowing for half-height PCIE cards behind the throne of the vertical graphics card. The protective shroud is the first of its kind, made specifically for the Y60.
- Antechamber Construction
- Segment cables from thermal components and turn your PC into a work of art.
- Cold Floor Cooling
- Eliminate hot spots with sweeping lateral vents from fans tastefully tucked into the basement of the Y60.
- Included Fans
- The three pre-installed Flow FE12 fans with fluid-dynamic bearings provide whisper-quiet operation.
Tech specs28 specs
Specs Summary
- Type
- Dual Chamber Mid-Tower ATX Case
- Volume
- 60L
- Case Dimensions
- 456mm (L) x 285mm (W) x 462mm (H)
- Case Weight
- 9.6 kg
- Case in Box Dimensions
- 535mm (L) x 372mm (W )x 540mm (H)
- Case in Box Weight
- 11.3 kg
- Case Materials
- Tempered Glass, Steel, ABS
- Color
- White/Black, Black/Black, Red/Black
- Motherboard Support
- EATX, ATX, mATX, ITX
- Type
- Dual Chamber Mid-Tower ATX Case
- Volume
- 60L
- Case Dimensions
- 456mm (L) x 285mm (W) x 462mm (H)
- Case Weight
- 9.6 kg
- Case in Box Dimensions
- 535mm (L) x 372mm (W )x 540mm (H)
- Case in Box Weight
- 11.3 kg
- Case Materials
- Tempered Glass, Steel, ABS
- Color
- White/Black, Black/Black, Red/Black
- Motherboard Support
- EATX, ATX, mATX, ITX
- Power Supply
- ATX up to 235mm in length
- Video Card Max Dimensions
- 375mm length, 75mm width (60mm or less recommended for best cooling)
- Fan Support (Side)
- 2x 120/140mm
- Fan Support (Top)
- 3x 120mm
- Fan Support (Rear)
- 1x 120mm (1x 120mm, 1300 RPM included)
- Fan Support (Bottom)
- 2x 120mm/140mm (2x 120mm, 1300 RPM included)
- Radiator Support (Side)
- 120, 140, 240, 280mm up to 150mm thick
- Radiator Support (Top)
- 120, 240, 360mm up to 30mm thick
- Radiator Support (Rear)
- 120mm
- CPU Cooler Height
- 160mm*
- Storage
- 2x 3.5" HDD or 4x 2.5" SSD
- Expansion Slots
- 3 + 7 half-height
- PCI Express Riser
- 4.0 x 16 (included)
- Sku
- CS-HYTE-Y60-BW, CS-HYTE-Y60-B, CS-HYTE-Y60-BR, CS-HYTE-Y60-WW
Interfaces
- Front USB 3.0
- 2
- Front USB 3.2 Gen 2 Type-C
- 1
- Audio/Mic Jack
- 1
- Dust Filters
- Bottom, Side, Top
- RGB Lighting
- None
* When using an air cooler rather than liquid cooler, HYTE recommends the installation of 2 additional intake fans (not included) on the side mount of the Y60 for optimal airflow.
Press releaseMarch 15, 2022
March 15, 2022
HYTE Launches Y60 Mid-Tower PC Case – A New Angle on Design
LOS ANGELES, CALIF. MARCH 15, 2022 – The Y60 gives PC enthusiasts a brand-new perspective on their hardware, while keeping components cool and cables managed
HYTE, the new PC components, peripherals, and lifestyle brand of iBUYPOWER, today launched the new Y60 mid-tower PC case. Taking a new angle on design, the Y60 boasts a style unlike any other case available on the market.
The uniquely constructed Y60 ATX case features a three-part, bezel-less, tempered glass front and side panel that provides an unobstructed internal view from a left, right, or center orientation. When the glass panels are removed, chamfered molding on the ceiling and floor of the case draw the eye inward, creating a modern aesthetic and allowing the system to be displayed in an open-air format. Users will have the option to choose from three colorways, white and black, black and black, and red and black, to best fit the aesthetic of their setup.
“We designed the HYTE Y60 to be the modern reflection of personal computing,” said Rob Teller, Lead Roadmap Architect of HYTE. “Remarkable from any angle and the perfect platform to create with.”
Designed to exclusively mount and display the graphics card (GPU) in a vertical orientation, the HYTE Y60 comes equipped with a 4.0 PCIe riser cable to support the latest GPUs available on the market. To avoid unsightly PCB connections and to create a unified color scheme, HYTE has color matched the custom riser canopy to complement the outside of the Y60. Additionally, the Y60 allows for the installation of half-height expansion cards, capture cards, or PCIe SSDs behind the vertical GPU.
The Y60 was carefully crafted with a continuous ventilation pattern that flows over the top of the case, down the rear-side, and continues to the internal floor of the case. Three, 120 mm fans come pre-installed in the Y60; one in the rear for exhaust and two in the basement of the case to prioritize the cooling of the graphics card. Users will have the ability to mount radiators in two locations with compatibility of up to 280 mm on the side and up to 360 mm on the top.
With external dimensions of 456 mm (L) x 285 mm (W) x 462 mm (H), the unique angles of the Y60 make it possible for users to orient their system on the left or right side of a setup without compromising accessibility. The front I/O is located on the corner piece of the Y60 and features two USB 3.0 Type-A ports, one USB 3.2 Gen 2 Type-C port, and a 3.5 mm combo jack. The dual chamber layout of the Y60 simplifies cable management and provides the user with ample space to route and store unused cables.
For customers looking for an out of the box, plug-and-play experience, systems featuring the HYTE Y60 will be available through its sister brand, iBUYPOWER. Experience free, two-day shipping with the Gaming RDY Y60BG201, featuring the Intel® Core™ i7 12700KF CPU, NVIDIA RTX™ 3070 Ti GPU, Z690 motherboard, 2TB M.2 PCIe SSD, 16GB 3600MHz RGB DDR4, 240 mm RGB AIO, and 750W 80 Plus Gold power supply. For customers looking to personalize their system iBUYPOWER will offer custom configurable systems for a wide array of component selections.
Pricing and Availability
The HYTE Y60 PC Case is available for purchase immediately from HYTE.com and HYTE’s global network of authorized retailers and distributors for a starting MSRP of $199.99 USD.
Systems featuring the HYTE Y60 will be available for purchase immediately from iBUYPOWER.com and its network of authorized retailers.