2020–2026 · iBUYPOWER

Product

Powered USB Hub

A beautiful object in a category of plain black boxes.

Modern Internal Expansion · CES 2025 · $29.99 · Shipped

Title

Product Director

Responsibilities

  • Design
  • Product
  • Copy
  • Go-to-market

Achievements

9/10
ThinkComputers

“this is about as straightforward as a product gets, and it just works” ThinkComputers

Powered USB Hub

01The brief

The insight

Y-series builders ran more devices than their motherboards had headers for.

02What I did

What I made

  • An ID that follows the Keeb’s design breakthrough
  • A power switch for one-touch troubleshooting

03In my words

Y-series owners were adding a lot of extra lighting, fan control, screens and cooling, more devices than their motherboards had internal headers for, so we made the hub. We'd had a breakthrough on the Keeb's ID around the time we were working on the hub, so we took the hub in that direction. Using competitors' hubs, I found myself debugging by unplugging and replugging devices, so I put a switch on ours. I really wanted to lift this category beyond plain black boxes. If it was beautiful, it would lift how customers felt about the whole system, even where they couldn't see it. They'd know there was beauty throughout.

Modern Internal Expansion.

CES 2025

04Achievements

  • ThinkComputers

    “this is about as straightforward as a product gets, and it just works”

    9/10 Read ↗

05Reference

Product pageThe copy I wrote for hyte.com

Why We Made This

  • Power expands connection
  • For internal use only
  • It’s nice when all the holes are on the same side

Product Features

Expanded USB Connectivity
Additional USB 2.0 headers for modern PC DIY components
4x Powered Outputs
Transforms 1x USB 2.0 header into 4x reliably powered USB 2.0 outputs
Recessed Unidirectional Ports
Securely connect to your USB 2.0 devices with ease and make clean cable management a breeze
Extra-Strength Magnets
Easily attach the hub anywhere inside your case - adhesive strip also included
Low-Profile Aesthetic
Illuminates when powered on with a rotary switch for painless troubleshooting
Tech specs15 specs

Specs Summary

Dimensions
132 x 40 x 19 mm
Profile
Slim
Input Connections
1x USB 2.0, 1x SATA Power
Detachable Cable
Yes, USB-C
Outputs
4x USB 2.0
Port Type
Recessed
Port Direction
Unidirectional
Voltage
5V
Max Current
4A
Dimensions
132 x 40 x 19 mm
Profile
Slim
Input Connections
1x USB 2.0, 1x SATA Power
Detachable Cable
Yes, USB-C
Outputs
4x USB 2.0
Port Type
Recessed
Port Direction
Unidirectional
Voltage
5V
Max Current
4A
Max Power Draw
20W
Power Switch
1x Rotary Switch
Illuminated
Yes, Diffused White Lighting
Magnetic
Embedded, Extra Strength
Included Accessories
Adhesive Strips
Warranty
3 Years